As a photographer with a small (non-existent)advertising budget, my advertising is solely on social media. I have more than a dozen different social media accounts and have them all tied into with each other including my blog here on WordPress. I’m not an expert on social media by any means, however I am learning and I am finding that the more I’m tied into it the more my name and services get out to the public (more about this later).
I am not all about the ‘LIKES’ on Facebook, but I know a few people who think the number of ‘LIKES’ on their Facebook page is the epitome of their existence on Facebook and having a lot of “friends” is important. Some have felt the need to tell people to un-like Facebook pages belonging to others so theirs can become more popular. I find this quite sophomoric, but I personally don’t sweat it because I have more than made up for any un-likes I may have been the target of throughout my social media presence. The presence I am building will be constant and long-lived as will my business.
I understand the algorithm regarding ‘LIKES’ and quickly realized the ‘LIKES’ are not as important as the content of the posts that go onto the page. I have a personal Facebook account and I have two Facebook pages I use for my photography work; I may combine them someday, but for now they serve their individual purposes. My content is strong and my interaction with my followers is extremely important and it needs to be constant and interactive. I understand what I need to do to keep my name in front of my followers. I also know the majority of my ‘LIKES’ are organic and not from my personal friends list, which is the key to social media. My goal is to get my business name and business name high up on Google search. I’m meeting that goal very quickly. I constantly update my pages and reply to those who respond. Facebook by design is a constantly changing media and if you don’t stay on it, you can lose the interest of those who are on your pages. I try to update daily and use engagement with questions, photos and quotes that are relevant to my page.
Twitter: Using hashtags (#) on Twitter has become a key source of driving more interaction on not just my Twitter, but my Facebook, and Google accounts, and when I blog I strive to keep the content strong and keywords active.
Now all about getting my name out. I photograph regularly large concerts at large venues for a local radio station and I was asked at one point to make sure I took photos of their sponsors; this is the lifeblood of radio and it’s turning out to be the lifeblood of my photography business as well. One of my photos made it to a major sponsor’s Facebook page where my business name was put out there, and another of my photos recently got me a great job photographing a HUGE corporate sponsored event in Naples at the Ritz Carlton Beach Resort. Because of the photos I took for a local sponsor, when someone placed a shout out on Facebook for an event photographer my name was given. This more than made up for a few lost ‘LIKES’.
My next goal in social media is to be more present on YouTube. I have not done this much, but I will be working on some self advertising and hopefully this too will give me rise in the Google rankings. If anyone is interested in learning more about what social media sites I am on and how to go about setting up your online presence, please feel free to contact me on the form below. I will be happy to give you a few pointers.
Please check out my newest photos on Facebook, I had the honor of photographing three top Classic Rock bands, Foreigner, Don Felder (former Eagles and writer of Hotel California) and STYX! Please enjoy the photos.